Once and it sticks

A part of great preaching is to be able to say something once and have it stick, to say it so vividly and well that it is instantly memorable. The preacher who has to say the same thing four times to make the lights go on is wasting three attempts, which suggests the lights are dimly lit in his own mind. Lacking a scalpel, he must flail about with his machete, and his audience is in for a very long sermon.

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